Doubleclick DFA and DFP Training in Hyderabad | Google AdWords | Prince Advertisements

Description

Google owned Double click in March 2008, commonly called DFP & DFA. DFP – Double Click for Publishers, is an AdServer where in the ads can be trafficked across websites. DFA – Double Click for Advertisers, is an AdServer where in the tags are generated which can be trafficked in publisher ad servers, Also called Third-Party AdServer. DFP & DFA have a very decent approach and is user friendly. Campaigns can be managed easily and having a simple and efficient layout which is comfortable to use and simple to implement.

Course Content:

Introduction to AdOperations ( Ad Operation Topics will be covered in DFA & DFP )
Procedure & process of serving the Ads
What is a console (DFA & DFP)
How is the console used?
Why do we need a Server/Console to serve the Ads?
DFA (Advertisers)
Introduction & Overview
What is DFA?
How is DFA helpful?
Trafficking
Creating a Campaign
Creating a Placement
Uploading Creatives
Create an Ad
Link the Ad to the placement
Export tags
Reporting
Register now for DFA & DFP
DFP (Publishers)
Introduction & Overview
What is DFP?
How is DFP helpful?
Trafficking
Creating Advertisers
Creating Orders
Creating Line items
Naming
Flight
Targeting
Impressions
Creating Ads
Standard Ads
Flash Ads
Third-party Ads
Interstitials
Reporting
Campaign optimization
The Course includes advanced Digital Marketing strategies and the campaign Management for publishers and Advertisers. If you have learned AdWords then you should also have knowledge on DFA, DFP and Ad Operations.

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