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Tasks involve:
• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
• communicating with target audiences and managing customer relationships;
• sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign;
• managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
• writing and proofreading copy;
• liaising with designers and printers;
• organising photo shoots;
• arranging the effective distribution of marketing materials;
• maintaining and updating customer databases;
• organising and attending events such as conferences, seminars, receptions and exhibitions;
• sourcing and securing sponsorship;
• conducting market research, for example using customer questionnaires and focus groups;
• contributing to, and developing, marketing plans and strategies;
• managing budgets;
• evaluating marketing campaigns;
• monitoring competitor activity;
• supporting the marketing manager and other colleagues.